Agency for content creation and brand communication

As Agency for content creation we develop tailor-made solutions for your company Product and marketing content for your international appearance. The topic Brand Communication is the focus here: With a standardized communication your brand, services and products across all relevant channels, we provide a sustainable branding for sure. In this way, we support you in becoming more visible in international markets and generating new customers. An important basis for this is the Corporate LanguageThe individual and characteristic language with which your company communicates internally and externally.

Corporate Identity & Corporate Language

What does corporate language do for a company?

What does corporate language mean?

As a means of communication, language is complex and diverse. For many companies, this means that the use of language varies considerably when the responsible copywriters and editors create all brand-relevant texts. Language is not seen as part of the corporate identity and corporate language is not recognized as a potential for the company's own image. Ideally, language can convey the company's culture and values in such a way that both become much more tangible and understandable for customers. With a coherent corporate language, with which your company communicates consistently and clearly both internally and externally, credibility and recognition can be strengthened. Corporate language is therefore an important part of the company's identity and its impact on employees, business partners and customers. The company not only presents itself as a brand (corporate brand), but can also endow individual product brands with their own personality (brand personality)

Brand language with empathy and creativity

The concept of brand personality is a helpful tool when developing a brand language. It gives the brand language something human and lively. Instead of focusing on product-related attributes, the human aspects help the potential buyer to identify with the product or service on offer. With a high degree of empathy for the consumer and a great deal of creativity, a brand language can be created that promotes a positive brand image. Brand language includes all linguistic elements relating to the brand - from product names and claims to texts for online and offline media. 

GUIDELINES & DOCUMENTS

Support the brand presence with training materials and style guides

Training materials and style guides

Training documents and style guides are essential for a uniform brand image. Language and style guidelines as well as a database-supported corporate terminology create the framework for stringent internal and external communication. Based on the corporate language defined in style guides, all internal and external editors and copywriters can use the corporate and brand language in a uniform and targeted manner, ideally creating a consistent image of the brand for the customer.

Corporate language and corporate design form the core areas of corporate identity - the identity of the company. A logo with a high recognition value, a unique visual language, a harmonious color concept and suitable fonts (e.g. a house font/corporate font) are basic elements of corporate design and are usually recorded in style guides. For the digital sector, a so-called living style guide, which defines the appearance and behavior of websites and applications, has proven its worth. The style guide is implemented as a "living" website whose content is constantly updated.

Content creation for marketing documents for customers

With the basis of brand communication, corporate language and the brand style guide, the content creation of marketing documents can be realized for internationally operating companies. The individually created advertising materials perfectly address customers and encourage them to buy the product or book your service. Comprehensible and consumer-oriented product and marketing texts support you in all international markets. With a clear structure and a professional layout, the marketing documents also meet the visual tastes of your target clientele.

Content marketing for customer acquisition

Winning new customers through content marketing

Content marketing: attract attention with exciting content

Content creation is not just about the content of your own website. Content marketing is one of the most important marketing disciplines for attracting new customers in international markets. With a perfectly aligned strategy, you can achieve enormous success for your own company. Exciting content in content marketing makes customers aware of your brand and creates a basis of trust. This generates more visitors for your website and Google rewards the increased interest of website visitors with significantly better rankings.

Content formats: Creating added value for users

The content marketing strategy can make use of several interesting formats. The key to the success of a campaign is to create added value for customers. In addition to the classic company website, which provides information about the product or service, it is worth investing in a corporate blog, social media platforms and newsletters. Exciting content can be published in the form of user reports, case studies or specialist articles. Podcasts, audio books and videos, for example, which are part of content creation, are often consumed as part of content marketing. A combination of several formats can increase the reach of your activities many times over.

Product Content

What characterizes convincing product texts?

Basics for good product descriptions

In e-commerce, product images and item descriptions replace the shopping experience on site. Haptic impressions, taste or even fragrances must be conveyed via the text.

Product texts that aim to achieve a high conversion rate should be relevant, generate trust among customers and at the same time have a sales-promoting effect. An important aspect of product descriptions is the text structure, which serves as an anchor point for the reader. Subheadings not only draw attention to the most important criteria, but also support search engine rankings by providing relevant synonyms with which your product or service can be found. Use bullet points to clarify technical facts.

Anchor relevant information in the product description

The most important information must be anchored within a product description. What is special about your product or service and how does it differ from comparable products on the market? In which versions is it available (color, size, ingredients, material)? How is the product used? Is there added value such as sustainability or regionality? Don't forget the necessary accessories and the guarantee regulations, which you can use to create trust among customers.