Agency for international content management

With our expertise in the field of international content management As an agency, we support many companies in creating, translating and managing digital content for global target markets. Our interdisciplinary project team works with you to set up integrated processes to efficiently roll out your content internationally. We support you in Project management and Implementation and the Implementing content management systems (CMS) and Localization tools.

Basics

What international content management constitutes

What does international content management mean?
International content management includes all the tasks of classic content management, such as consulting on content strategy, selecting the right formats, implementing a CMS, content analysis and, of course, creating, optimizing and publishing content of all kinds. Then there are the international aspects: For which target markets should the content be rolled out? What linguistic and cultural particularities need to be taken into account there? Are there differences in the target groups? What does this mean for the brand message? What impact does this have on the content? What adaptations are necessary? We will be happy to assist you with all these questions.

qwp supports your international content management
We provide you with comprehensive advice on international content management, work with you to develop efficient processes and set up Project teams with local experts on. Native translators adapt the content to the cultural and linguistic characteristics of the target country in order to meet market-specific customer needs. We analyze the performance of content in different markets and languages and make recommendations for optimization. In this way, we help you to establish a global presence and promote your international growth. We are also available for CMS solutions and content processes to the side and offer CMS training courses or process workshops to.

Where the complexity lies

Requirements and challenges

What are the requirements for international content management?
There are many requirements when it comes to international content management: Content must be adapted so that it is relevant and appealing to different target groups and cultures. This is why texts are not only translated but also localized by native-speaking experts. With the Localize content is adapted to the linguistic and cultural characteristics of the target market. For example, currencies, date formats, units of measurement and public holidays as well as images, colors and design elements are tailored to the specific needs and interests of the target group in the market. The brand message should also be conveyed consistently across different countries and must therefore strike the right note in every language and achieve the desired mood and effect. 

What are the challenges of international content management?

The management and organization of multilingual content requires a well thought-out Project management. This is because content maintenance is particularly complex and time-consuming: Depending on requirements, different versions of content may be necessary for each language and each target country (versioning). The content must be published on time, carefully monitored and regularly updated to ensure that it is always relevant and up-to-date for the target group. Coordination between different teams - possibly across departments and countries - can also be a challenge.
In addition, technical aspects such as the integration of CMS systems and search engine optimization (SEO) for each language and target country must also be taken into account. That's why we help companies to efficiently scale content internationally.

ORGANIZE MULTILINGUAL CONTENT

CMS, PIM, Key-Value - Which systems make sense and when

Alternatives to content management systems

In addition to structured processes and workflows, choosing the right content management system is crucial to successfully scaling content internationally. Content management systems (CMS) make it possible to create, manage and publish digital content. However, even good content management systems have their limits, for example when extensive content needs to be adapted and published for a large number of different markets and languages. An alternative to CMS is offered by so-called key-value management systems, i.e. special databases that work on the basis of key-value pairs (key/value). Each data record is assigned a unique key (e.g. part of the program code), which can be used to find the corresponding value (e.g. the text element). This allows data to be stored and retrieved quickly and efficiently. An example of such a system is Phrase from Memsource.
Phrase (formerly "PhraseApp") is a cloud-based tool for managing the translation and localization of software, websites and other digital content. Project teams can efficiently create multilingual content by first creating it in the master language, then translating and localizing it.
For online stores PIM systems Recommended: PIM stands for Product Information Management and is software that can be used to manage product information centrally. This enables consistent product communication across different channels.

What is the difference between CMS and key value databases?

The main difference between the two systems is how they store and manage data.
CMSs specialize in storing and managing digital content such as text, images and videos in order to publish them on websites or other digital channels. Thanks to an intuitive user interface, they are easy to use so that content can be created, edited and published quickly. If required, CMS can also provide functions such as versioning, workflow management and content analysis.
Key value management systems do not store digital content, but key-value pairs that allow fast (technical) access to data. In contrast to CMS, key value management systems offer greater scalability and performance, as they enable fast read and write access even to large amounts of data.
Both systems have different focuses and can also be linked in some cases. A combination of a tool such as Phrase and the CMS Contentful, for example, ensures very high scalability and performance as well as user-friendliness. Contentful also makes it easy to publish content on different channels.