Agency for content management in PIM systems  

As an agency for Content management of product information Together with your company, we will develop a coherent Product data structure for optimal management in PIM systems. On the basis of comprehensive analyses, we develop Optimization measures to existing content and implement processes to PIM content maintenanceto ensure an up-to-date database on all channels.

What is Product Information Management?

What is product information management?

PIM system: Product Information Management as a process

Product Information Management (PIM) is to be understood as a process within a company. The central tasks are considered to be the collection, maintenance and preparation of product data that can be accessed via various channels. All of a manufacturer's required product information can be integrated on different websites, such as in the case of internationalization, and made available to the customer. Special software solutions map the entire process in a standardized way so that products can be managed centrally and in multiple languages. The basic idea of PIM is to make data management efficient and resource-saving.

Creating a compelling customer experience with PIM

PIM and PIM systems enable companies to keep all existing product data up to date and thus ensure a convincing customer experience. Out-of-stock products, incorrect data and inaccurate delivery times are annoying for users, who can quickly gain a poor impression of the company. Through centralized management and automation, the data inventory for all markets can be kept at a high level and incorrect information can be minimized. Very good PIM systems check the completeness of all data and provide appropriate feedback if additions and corrections need to be made. The advantages are obvious with the time saved, quick corrections, lower costs and resources saved.

International product content

Challenges in the management of international product information

Modern PIM system for international content management

If you want to grow as a company, you need to create multilingual product information that is geared towards international markets. The foundation of modern content management is a functioning PIM system that meets high requirements. It must be able to create a separate instance for all languages, products and brands, it must access the shared data pool and it must be possible to manage it centrally. The assignment of rights and the integration of content must be easy to implement for all languages and the templates for all information must be transferable to all languages and customizable in terms of content. With excellent PIM solutions, the maintenance of international content can be implemented without restrictions. 

Localization and target groups as challenges for international online stores

The central tasks of the content strategy are the precise analysis of the target groups and the localization of the content. Both factors contribute significantly to the success of internationalization. It is important to find out what information is desired by customers and what is not. Existing content should not only be translated, but also optimized and localized. Country-specific designations support the purchase decision in a positive sense. It is helpful to plan content according to a certain prioritization. The top products or services have a higher priority and the content must reflect this at all levels. Different channels and products may be used in other markets than in the original market. This fact must be taken into account when planning and creating content.