Design intuitive user journeys
Agency for UX/UI design
Our expertise:
- Specialized project teams for UX/UI Design
- Creation of intuitive designs for Websites, apps and online stores
- Training courses and workshops from our experts
As an agency for UX and UI design we develop and optimize digital solutions. We combine the visual design of apps, websites and online stores with the content and thus create a holistic user experience. What this means for you Intuitive Usability of your digital products and thus a Higher satisfaction.
"As an agency for UX design and web concepts, we place high demands on the design of a mobile app or website with the aim of developing a customer-oriented design that ensures a positive user experience. With our advice, you can take international web applications to a whole new level in terms of usability."
UX Designer
THE AGENCY FOR UX DESIGN
What does UX design with qwp mean?
What does UX design with qwp mean?
A well thought-out UX design is crucial for the success of digital products. It determines how easily users can navigate through an app or website without getting lost or frustrated. A consistent design creates trust and guarantees a positive user experience.
qwp supports you with holistic UX design
As experts in UX design, we help you to develop a uniform design language and implement a design system that is applied consistently across all platforms. Our UX designers work closely with developers and product managers to ensure a smooth implementation.
Our goal
We believe that good UX design is crucial to the success of digital products. Let's take your digital products to the next level together!
UX Design
Why is UX design so important?
- User research UX and UI designers regularly analyze user behavior to understand user needs and derive how the design can be improved.
- Prototyping: UX and UI designers create prototypes of digital products to test and refine functions, layouts and interactions before the final design is implemented.
- UI Design: UX and UI designers are responsible for the design of user interfaces, including the visual design, layouts and interaction elements such as buttons and forms.
- Testing and feedback: UX and UI designers regularly test the design with users and collect feedback to ensure that the user interface is intuitive and easy to use.
- Cooperation with developers: UX and UI designers work closely with developers to guide the implementation of the design and provide feedback during the development process to solve potential problems.
- Design systems and style guides: UX and UI designers develop and maintain style guides and design systems to ensure that the design is implemented consistently and efficiently.
UX Design
How to turn a product into a digital experience
UX design: for a seamless user experience
UX design is the key to a successful digital presence. The user-friendliness and functionality of a website or app are crucial to its success. A seamless user experience requires meaningful navigation and intuitive functions. Every function must be simple and understandable for the user to facilitate interaction. Whether it's a simple form or a complex e-commerce store - everything has to work smoothly and lead the user to their goal.
Content meets design
As designers, we work closely with UX writers to create the text and language that goes hand in hand with the functionality of the user interface. The texts need to be clear, concise and understandable to make it easier for the user to interact. Another important aspect is defining the tone of voice, which defines the brand voice and conveys the values of your brand.
Overall, UX design is about creating a user-friendly interface that enables users to achieve their goals quickly and efficiently. The best user experience is seamless: function and design complement each other perfectly
THIS IS WHAT OUR UX designers pay attention to
10 rules for UX design
- Maintain consistency: The design should be consistent within an application or website so as not to confuse users.
- Prefer simplicity: Simple and easy-to-understand designs increase user-friendliness and reduce errors.
- Set priorities: The most important elements should be highlighted and easy to find to make it easier for users to find their way through the application.
- Pay attention to mobile optimization: Applications and websites should also be quick and easy to use on mobile devices.
- Give feedback: A well-placed feedback system informs users about progress and contributes to user satisfaction.
- Focus on user orientation: UX designers should always take the user's perspective and consider their needs in the design.
- Allow scrolling: Infinite scrolling can increase user-friendliness if it is used sensibly.
- Perform testing: To ensure that the design works well, regular tests should be carried out with real users.
- Ensure accessibility: The UX design should ensure that all users, including people with disabilities, can use the application or website without any problems.
- Optimize information architecture: Content should be structured in such a way that users can find the information they are looking for quickly and efficiently.
UX Writing
Combination of UX writing and UX design
Why are UX writing and UX design so important?
UX design and UX writing must work closely together right from the start of web design and programming. The challenge with international websites in particular is that menus and navigation elements have to be comprehensively adapted due to the language. The same applies to call-to-action buttons, banners or purchase processes that can only be used optimally in the new target market with an adapted design due to legal regulations or a changed target group. The perfect interplay of UX writing and UX design ultimately ensures a holistically positive user experience on the website.
How can UX writing and UX design be harmonized?
Designers and copywriters must work closely together on all elements of the website. It is neither advantageous if the copywriter specifies all the elements through formulations, nor does it support the user experience if the designer creates the specifications with his layout. A high willingness to compromise, a great deal of creativity and copywriting skills are required to design a website that is coherent and easy to use for the user. Testing is an essential tool, as this is the only way to find out whether all buttons or labels are understandable. If it turns out that this is not yet the case, changes need to be made until the ideal situation is reached.
UX Design Tools
Advantages of Sketch and Figma for UX design:
- Simple handling: Sketch is user-friendly and easy to learn, making it a favorite tool for designers.
- High quality output: The output quality of Sketch is very high, especially when exporting SVG files.
- Integration of plug-ins: Many plug-ins are compatible with Sketch and extend the functions of the program.
- Good cooperation: Collaboration with other team members is easy and effective with Sketch, as there are a variety of integrations with other tools.
- Collaborative working: Figma allows several designers to work on a project at the same time and also offers the option of leaving feedback and comments.
- Simple release: Sharing designs with clients and team members is straightforward with Figma as it requires no special software and runs on any browser.
- Automated workflows: Figma offers many integrated tools that can automate the design process, such as the automatic generation of CSS code.
- Responsive design: With Figma, designers can create designs that are optimally displayed on different devices and screen sizes.
- Cross-platform: Figma is available cross-platform and can be operated on Windows, Mac and Linux, which facilitates collaboration in mixed teams.
AT THE INTERFACE OF MAN AND MACHINE
For which front ends and user interfaces do you need UX design?
- Websites: UX design structures the navigation to provide users with clear and intuitive orientation on the website.
- Mobile apps: UX design optimizes the user flow and interactions to ensure that the app is easy to understand and user-friendly.
- Chatbots: UX design defines the flow of the conversation and ensures that interaction with the chatbot is smooth and natural.
- Online stores: UX design optimizes the ordering process to increase the conversion rate and motivate users to buy products.
- Booking portals: UX design structures the booking process to make it simple, fast and intuitive and guide users to conversion.
- Onboarding processes: UX design shapes the onboarding process to provide new users with a smooth and informative experience on their first contact with the product.
- IoT products: UX design optimizes the user experience when using IoT devices to ensure they are intuitive, simple and error-free.
Trusted by these clients
All trademarks, logos, and brand names are the property of their respective owners.
FAQ
Frequently asked questions
What is the difference between UX and UI design?
Which software is most commonly used by UX designers?
Why is it important to incorporate user feedback into the design process?
The User Experience Experts
What sets us apart
UX
Competence
Rich interactive media content to hook your users and drive conversions
Content Scaling
Know-How
Global rollouts and optimal localization through efficient tools & processes
Project Teams With Local Expertise
Global network of native-speaking content & UX experts
Agile
Work Methodology
Fast, efficient & adaptable implementation using SCRUM and SAFe
The User Experience Experts
Other services you might be interested in
YOUR contact
We've got the perfect solution for you
Your users are our priority: in every piece of text and at all touchpoints, across the globe. We help you improve the user experience of your mobile apps, websites, or online stores and scale your products and content globally.
Brendan Reiswich
Business Development Manager
Phone: +49 30 31193987
