Designing intuitive user journeys
Expert agency for UX and UI Design
Expertise that drives results:
- Dedicated project teams for UX/UI Design
- User-centered design for websites, apps, and e-commerce platforms
- Workshops, training, and coaching by our UX experts
As an agency for UX and UI design we develop and optimize digital solutions. We combine the visual design of apps, websites, and e-commerce platforms with content to create a seamless user experience. For you, that means intuitive usability for your digital products – and greater user satisfaction.
“We create user-centered designs for websites and apps that feel intuitive and enjoyable to use. With great care, we design digital applications – and take their usability to the next level.”
UX Designer
UX DESIGN AT QWP
What we mean by UX design
What we mean by UX design
Thoughtful UX design is key to the success of digital products. It defines how easily users can move through an app or website – without getting lost or frustrated. A consistent design builds trust and ensures a positive user experience.
Our end-to-end UX design approach
As experts in UX design, we help you develop a uniform design language and implement a design system that is applied consistently across all platforms. Our UX designers work closely with development teams and product managers to ensure a smooth implementation.
Our goal
We believe that good UX design makes a decisive contribution to the success of digital products. Let's take your digital products to the next level together.
UX Design
UX design – crucial for product success
- User research: Our UX and UI designers analyze user behavior to identify needs – and derive well-founded design decisions.
- Prototyping: We use interactive prototypes to test functions, layouts and interactions at an early stage – and improve them iteratively.
- UI Design: We design user interfaces that are intuitive to use and visually appealing – from layout and typography to buttons and forms.
- Testing and feedback: UX design is never finished: We regularly gather feedback from users to improve usability and user experience.
- Cooperation with developers: Our designers work closely with development teams to ensure smooth implementation – and solve problems early on.
- Design systems and style guides: We develop design systems and maintain style guides so that all components can be used consistently and efficiently.
UX Design
Turning products into great digital experiences
UX design for smooth processes and genuine brand experiences
UX design is crucial for the success of digital products.
User-friendliness, comprehensible functions and clear navigation ensure that websites and apps are intuitive to use – regardless of whether it's a simple form or a complex e-commerce store. Everything has to work smoothly and get users to their destination reliably.
When content and design work together
Our UX and UI designers work closely with UX writers. This results in texts that support the functionality of the interface, guide users and make brand values visible – clearly, concisely and in the right tone.
Good UX design enables users to achieve their goals easily and efficiently. When function and design interlock seamlessly, a convincing user experience is created.
What makes strong UX design
10 principles of good UX design
- Ensure consistency: Designs should be consistent across an application – to keep users oriented and reduce friction.
- Keep it simple: The clearer the layout, the easier the navigation – and the fewer errors users will make.
- Highlight what matters: Important elements need to stand out. That makes navigation easier and saves time.
- Design for mobile use: On the go, everything must work quickly, intuitively, and be easy to use by touch.
- Enable feedback: A good system provides users with clear feedback, helping them stay informed and increasing satisfaction.
- Think user-first: UX design starts with empathy: when you understand your users, you create better experiences.
- Use scrolling wisely: Endless scrolling can work – if content is well-structured and easy to scan.
- Test regularly: Only real users can show what truly works. Great UX requires continuous testing.
- Make it accessible: Digital products must be usable by everyone – including people with disabilities.
- Optimize your information architecture: Good structure helps users reach their goals faster – with less searching and no detours.
UX writing.
Combining UX writing and UX design
Why does this collaboration matter?
UX design and UX writing need to be integrated early in the planning and development process – especially for international projects. Navigation, calls to action, checkout flows, or legally relevant content must be adapted both linguistically and visually to match each target market. It’s not just about translation. It’s about clear structure, understandable language, and cultural fit. When text and design work seamlessly together, they create a consistent and trustworthy user experience.
How does collaboration succeed?
UX writing and design teams need to work closely together. UX writing shouldn't just fill gaps in the design – just as layouts shouldn't be built using placeholder text alone. Great UX happens when both disciplines are in sync, think flexibly, and iterate together. That’s how you make sure content is clear, buttons are well-labeled, and every element is easy to use – from first draft to final product.
UX Design Tools
Benefits of Sketch and Figma for UX Design
- Easy to use: Sketch is user-friendly and easy to learn – making it a favorite tool among many designers.
- High export quality: Especially when exporting SVG files, Sketch delivers clean and reliable results.
- Flexible plug-ins: Sketch supports a wide range of plug-ins that extend the tool with targeted features.
- Efficient collaboration: Thanks to integrations with other tools, team workflows with Sketch are smooth and effective.
- True collaboration: Figma allows multiple people to work on the same design at the same time – with real-time comments and feedback.
- Simple sharing: Designs can be easily shared with clients or teammates – no additional software needed, just a browser.
- Automated workflows: Figma includes built-in tools to automate parts of the design process, like generating CSS code.
- Responsive design: Designs created in Figma work seamlessly across devices and screen sizes.
- Cross-platform: Figma runs on Windows, Mac, and Linux – ideal for distributed teams with mixed setups.
At the interface between humans and machines
Where is UX design essential?
- Websites: UX design ensures clear navigation and intuitive orientation throughout the site.
- Mobile apps: Good UX design makes apps easy to understand, user-friendly, and pleasant to use.
- Chatbots: UX design shapes the conversation flow and ensures that interactions feel smooth and natural.
- E-commerce platforms: UX design streamlines the checkout process, boosts conversion rates, and encourages users to complete purchases.
- Booking portals: UX design structures the booking process to make it fast, simple, and intuitive – guiding users toward conversion.
- Onboarding processes: UX design helps new users get started with a clear and informative introduction to the product.
- IoT products: UX design ensures intuitive, error-free operation when using connected devices.
Trusted by companies across industries
All trademarks, logos, and brand names are the property of their respective owners.
FAQ
Frequently asked questions
What’s the difference between UX and UI design?
Which tools do UX designers use most often?
Why is user feedback so important in the design process?
The Experts in User Experience
What sets us apart
UX
Expertise
Multimedia user experiences that drive satisfaction and boost conversions
Content Scaling
Know-How
Global rollouts and optimized localization thanks to efficient tools and workflows
Project Teams With Local Expertise
A global network of native-language content and UX professionals
Agile
Methodology
Fast, flexible, and effective implementation using SCRUM and SAFe
The Experts in User Experience
How we help you go further
Get in touch
Smart solutions, made for you.
Your users are our priority: in every piece of copy and at every touchpoint, across the globe. We help you optimize the user experience of your mobile apps, websites, or online stores. And scale your products and content internationally.
Brendan Reiswich
Business Development Manager
Phone: +49 30 30809311
