Agency for internationalization and localization

With years of experience in website internationalization, we support companies on their path to global markets. Our core strength: localizing content, not just translating it. We tailor your web content for each target market, so your products and services resonate locally. That means understanding what matters on the ground and speaking to it directly. Our native-speaking experts bring in-depth knowledge of each market to the table. The result: content that’s structurally, linguistically, and visually aligned with local expectations. Because only content that addresses what truly matters to your audience can gain real traction in new markets.

INTERNATIONAL DIGITAL STRATEGY WITH QWP

Website internationalization: Why content localization is key to success

Tailored content for international websites, shops, and apps

If your business focuses on just one market, growth opportunities are inevitably limited. Even for innovation leaders, it gets harder over time to win new customers in a saturated domestic market. Those who seek real opportunities look beyond borders. Internationalization opens up access to new markets, so you can successfully promote your products and services worldwide.  

In today’s digital landscape, scalable platforms are the foundation of international growth. But simply translating your content won’t get the job done. Your audiences think, search, and decide differently in every market. That’s why localization goes far beyond translation. It’s about adapting your content to local expectations—linguistically, structurally, and strategically. What topics are relevant to your audience? What terminology do they use? What local SEO keywords matter? Are there cultural or legal specifics to consider? Whether it’s text, visuals, video, or audio, our native-speaking market experts make sure your content strikes the right chord in every region. 

Internationalize your website with qwp

Rely on our years of experience and global expert network to guide your internationalization journey, from translation and content creation to e-commerce, online shops, and SEO. We support you from the very first step: starting with a detailed assessment of your current setup, followed by strategic planning and implementation. As your international digital agency, we’re by your side throughout the entire process. Together, we’ll make sure your website content is relevant and engaging for your target audiences. In collaboration with IT specialists from each target market, we also adapt the technical and functional aspects of your digital platforms, so your products and services can be presented and marketed in the best possible way to local customers.  

Build your global online presence

Why website internationalization pays off

Why more and more companies are going international

Global studies consistently show that e-commerce customers prefer to shop in their own language. This builds trust and significantly increases the likelihood of successful transactions involving your products or services. Using localized microsites or automated translation tools might seem like a shortcut, but they rarely deliver. In most cases, they result in poor user acceptance and underwhelming business results. A far more effective, although more demanding, approach is to fully internationalize your web portal, online shop, or app. Ensuring your platform works technically across all markets is only one part of the puzzle. The real key lies in content, because only truly localized content allows you to reach and engage your international audiences. That’s where we come in. We localize your international website and app contentto resonate in every target market, whether it’s text, visuals, audio, or video. This enables your brand messaging to hit the right tone in each region and speak directly to your audience’s needs. At the same time, we make sure your content stays consistent and on-brand across all markets. This creates a strong, locally relevant presence and reinforces your global brand identity and marketing impact.

What is the difference between localization and internationalization?

The two terms are often used in the same breath, and for good reason: they’re closely related. Internationalization is the process of preparing a product or service for use across different countries and languages. A website, online store, or app is made technically and functionally ready for global rollout. Localization, in contrast, refers to the specific adaptation of content for each target market. This includes taking into account local characteristics such as linguistic, economic, political, cultural, geographic, or ethical differences between the source and target markets. Both processes are interdependent and work best when combined. Website internationalization is most likely to succeed when all localization tasks are carried out efficiently. After all, companies that truly understand local expectations and reflect them in their content and presentation are much more likely to be seen as relevant and trustworthy in their target markets. 

User experience & local relevance matter

How to localize websites, online stores, and apps effectively

What’s essential in e-commerce localization?

The biggest challenge in internationalizing online stores is making sure that users from all target markets feel comfortable navigating your platform. That’s the foundation for any kind of transaction. And it only works if your content is tailored to your audience with the right visuals, terminology, and tone. Visual and design tweaks that reflect local preferences can significantly improve the user experience. You build trust by using familiar currencies, characters, and symbols. A seamless checkout process should include locally preferred payment options. And don’t underestimate the value of listing local phone numbers, addresses, and customer support in the local language.

What to consider when localizing apps?

In apps, call-to-action buttons and navigation play a critical role. Everything must be clearly labeled to guide users through the process. This includes language, abbreviations, and even symbols. What seems intuitive in one region can be offensive in another. For example, a thumbs-up icon might cause confusion or even offense depending on the culture. Successful app localization means reviewing icons and labels carefully, choosing them purposefully, and designing intuitive user flows for every market.