qwp | Internationalisation agency
Agency for international content management, translation, localisation of websites and CMS, international SEO, SEA and content marketing
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Die Internationalisierungs-Experten

The Internationalization Experts

Los expertos en internacionalización

Эксперты по интернационализации

Internationaliserings-experterna

Gli esperti di internazionalizzazione

The Internationalisation Experts

国际化专家

Os especialistas em internacionalização

Οι εμπειρογνώμονες διεθνοποίησης

Internasjonalisering eksperter

Les experts de l'internationalisation

Die Internationalisierungs-Experten

خبراء التدويل

国際化の専門家

Die Internationalisierungs-Experten

Mission

What we stand for

We set up your digital products for the international stage and provide you with support for live operation and global marketing.

Services

What we do

We support you with proven expertise in all areas
relating to international content management.

Internationalisation

Design of websites, mobile apps and digital services that are suitable for international roll-out

Localisation

Translation and country-specific adaptation to local circumstances

International staffing

Finding native speakers and specialists from the target market

Roll-out and support

International IT and CMS roll-outs with first- and second-level support

Consulting

Consulting and digital strategy development for international IT/CMS solutions, processes and content

Automation solutions

Process analysis, consulting on the use of standard software or development of custom tools

Content management

Concept design, editing and production of text, plus ongoing maintenance of multilingual content

International SEO and SEA

SEO consulting for on-site measures, SEO copywriting, SEO translation and international SEA campaigns

Concept design and creation

Development of online solutions, CRM measures and international content marketing

Video production

Modular and multilingual production of explainer videos

Methods

How we work

Four central principles of how we work which also ensure success for your project.

  • Highly specialised

    We have proven expertise in international roll-outs of complex digital projects.

  • Tool-based

    We simplify the global management of multilingual content with the help of intelligent tools.

  • Sustainable

    We ensure long-term success through targeted training and intensive continuous dialogue.

  • Process-optimised

    We establish processes and continuously optimise them to achieve the highest standards of quality.

References

Where we have achieved success together

Selected case studies from current projects

Case:
Volkswagen Car-Net roll-out

The task: Quick entry into local markets

  • Roll-out management for the Car-Net customer portal in 40 international markets
  • Efficient localisation in 30 languages together with the local teams
  • Drawing up of flexible workflows to maintain the portal content using agile methods

Our solution: Master the complexity

  • Early planning of portal internationalisation and all relevant roll-out processes
  • Automation of the translation processes, in place of cost-intensive manual handling
  • Use of tailor-made online tools for collaboration with 40 local contacts

The result: Maximum scalability with maximum efficiency

  • Launch of all portals within three months and on schedule after the initial roll-out
  • Faster scaling of content into a large number of languages and markets
  • Safeguarding the end product with comprehensive adaptation to local circumstances
Case_Rollout_Image_web

Volkswagen

Car-Net roll-out

 

Rapid entry into 40 local markets thanks to intelligent workflows and automated processes

Case:
Volkswagen Car-Net CRM

The task: Increase the usage of Car-Net

  • Creative concept design and fine-tuning of the trigger-based campaign content
  • Design and copywriting of individual email campaigns
  • Management of translation into 30 languages and quality assurance

Our solution: Personalisation and automation

  • Development of a contact sequence for addressing customers directly
  • Analysis of the product life cycle and creation of tailor-made customer communication
  • Reduction of internal workload through automation of the translation processes

The result: Targeted customer communication

  • Personalised email campaigns for sending in connection with specific events
  • Focus on converting customers to activate and use the Car-Net services
  • Simple scalability for further markets and areas
Case_CRM_Image_web

Volkswagen

Car-Net CRM

 

Increase in usage through direct communication with customers and personalised campaigns in 30 languages

Case:
Volkswagen Car-Net terminology

The task: Standardised terminology in all 30 languages

  • Redesign and management of future translation and adaptation processes
  • Long-term guarantee of consistent terminology beyond all front ends
  • Maximum consideration of local market conditions and customer requirements

Our solution: Tool-managed translation and market adaptation

  • Analysis of the existing process landscape in a dialogue with all stakeholders
  • Definition of condensed workflows with processes that have maximum automation
  • Requirements definition and design of an online tool for efficient adaptation of translation

The result: Consistent terminology, maximum customer acceptance

  • Development management for a tailor-made software solution using agile methods
  • Intensive training of all stakeholders involved on how to use the new tool and workflow
  • Communication, management and support for all project steps
Case_Terminologie_Image_web

Volkswagen

Car-Net terminology

 

Creation of standardised terminology in 38 languages using a tool-based dialogue with all local stakeholders

Case:
Volkswagen microsite relaunch

The task: Optimisation of the Car-Net marketing site

  • Analysis of how the content was previously displayed on volkswagen-carnet.com
  • Review of the possibilities for optimising the website and user navigation
  • Consideration of the technical framework (AEM CMS and VW templates)

Our solution: Restructuring of the content

  • Redesign of the user navigation based on the analysis of user journeys
  • Optimised content management using Adobe Experience Manager
  • SEO analysis of the website and formulation of recommendations for action

The result: Better usability and positive SEO effect

  • Improved conversion rate and user interaction thanks to simplified user navigation
  • Easier to find thanks to search engine optimisation (on-site)
  • Optimised content master enables efficient roll-out in diverse target markets
Case_Microsite_Image_web

Volkswagen

Microsite relaunch

 

Optimisation of the Car-Net marketing site through redesign of the user navigation concept and provision of SEO consulting

Before joining qwp, our team members worked for

All rights for the trademarks used here remain with the respective owners.

Team

Who we are

We provide you with expert, reliable and personal support on your journey to success.

Michael_Q

Michael Quast

Founder/Managing Partner

Marcel_W

Marcel Willms

Founder/Managing Partner

qwp_Teamfoto_Juliane

Juliane Nitz

Content Manager

Torsten_R

Torsten Reinfurth

Head of Project Management/
Senior Consultant

ronny_schmidt

Ronny Schmidt

Technical Project Manager/
Senior Consultant

stephanie

Stephanie Michaelis

Project Manager

MauriceF

Maurice Forter

Project Manager

karin

Karin Willms

Roll-out Manager

mateo

Mateo Bermudez Gaeth

Content Manager

team-back

… together with a global network of external specialists in and from the target markets.

Contact

How to contact us

Tell us your plans – and we’ll tell you how we can help.

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